You may think that HR and Marketing should never cross paths…
You’d be wrong. In fact, collaboration between these two departments is crucial to the success of an organisation.
That’s because of one key factor. Perception.
How your organisation is perceived will determine if, when and how often a consumer chooses to buy from you. It also determines whether or not someone would want to work for you, or if they already do… if they want to stay.
The best and biggest organisations in the world understand this, and put a huge focus on ensuring their HR and Marketing departments are aligned.
When they are, organisations and their employees thrive. Because there’s consistent messaging both internally and externally. Consumers, candidates and employees know what to expect. They see consistency, alignment and collaboration. They then want to align themselves with that organisation whether that’s as a customer or an employee.
When was the last time your HR and Marketing departments came together?
We’re delighted to be teaming up with the Academy of Chief Marketers for a networking and insights event for senior HR and Marketing professionals to explore this topic in more detail. Come along to hear from experts on how to master internal communications, build the right culture, drive engagement and develop a consistent, aligned and strong employer brand.