Re-writing the leadership handbook, from the back of an SUV

Join us for a conversation with CEO and Founder of DRY Soda Co., Sharelle Klaus!

Date and Time: 17 January 2023 1:00 pm

Location: Online

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Meet Sharelle Klaus, CEO and Founder of DrySoda. A few months ago, Sharelle made a BIG decision. Rip up the traditional leadership handbook and expectations of a ‘CEO’, part ways with most of her belongings, convert an SUV into a mobile home/office… and hit the road!

Sharelle is taking remote working to a whole new level. If the pandemic taught us anything about work, it’s that where you work really doesn’t matter. It’s how. And it’s subjective.

As Sharelle embarks on her journey, driving her organisation forwards from the back of her SUV (pun intended!), she’s re-writing the handbook on leadership.

In this webinar Sharelle will share more on her decision, the impact it’s had on her and her team, the lessons she’s learning every single day and her best advice for leaders on how to create a culture within your organisation that enables your people to thrive at work.

And if you’re wondering… we don’t know where Sharelle will be dialling in from, but we can’t wait to find out!


Sharelle Klaus

CEO and Founder, DRY Soda Co


Sharelle Klaus

As the visionary behind, CEO, Sharelle Klaus has always had a passion for the culinary world and celebrating each part of a meal — including the beverages. After having four children and not being able to enjoy wine or cocktails with her meals for nearly 10 years, Klaus recognized the need for a refreshing, clean, non-alcoholic option in the market that was worthy of pairing with a great meal in addition to premium non-alcoholic mixology. Klaus has made it her mission to establish a culture of Social Drinking for Everyone through her cornerstone line, DRY Botanical Bubbly — a lightly-sweet bubbly beverage perfect for toasting to all of life’s celebrations. As an advocate for advancing the sober curious movement, she also spearheaded DRY’s investment stake in Austin-based sober bar, Sans Bar, and co-authored a beginner’s handbook to the ritual of non-alcoholic mixology, “The Guide to Zero-Proof Cocktails,” in November 2020.

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14th Nov 2023 | Old Billingsgate, London


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