When you’ve been around for a while, it’s normal for people to question whether you’re still relevant. 

In a fast-moving world where something new can make well-known products and services disappear almost overnight, maintaining your business as a market leader is an ongoing, unstoppable process.

And that’s the reason we’re still a relevant market leader. Investors in People is the only company in the world to offer accreditations that focus on continual development as opposed to temporary badges and certificates, and the depth of our assessments is second to none.

In this article, I’ll be discussing why Investors in People is relevant to people who don’t have our accreditations.

We need to address the skills shortage in the workforce

You don’t have to be an expert to know the UK is experiencing a vast skills shortage since Brexit and the pandemic, with hospitality, events and IT being some of the industries hardest hit.

Skills shortages mean many employers will need to review their wage structure, benefits and how they manage people if they want to attract skilled workers.

Our Investors in People framework allows you to determine where you are with your people management strategy and create action plans for the future, making us more relevant than ever.

Our accreditations differentiate you and signal that you’re an excellent employer to work for, which helps you attract top talent. But IIP isn’t about showing an excellent salary or benefits; it’s about the whole employee experience.

The question I always ask people is, would you rather work for a company that isn’t focused on people or one that is? The answer is the latter, whether they’re an apprentice or in the C-suite.

IIP practitioners: your critical best friend

Our practitioners are the secret to our success. Most of them have a wealth of experience helping companies improve their people management processes and have a diverse range of experience between them.

Having someone there to champion success, suggest improvements and be a point of contact during your accreditation is invaluable. 

Every year they assess hundreds of organisations and transport that knowledge into every project they work on – making them irreplaceable and relevant to everything we have and want to achieve.

Raising awareness from a societal and organisational point of view

If you have a good people management approach, create well-designed jobs and lead your people well, your organisation is more likely to have higher productivity levels, making it more likely to be profitable, sustainable and progressive. Something I like to call the virtuous circle.

We’re constantly championing this approach and promoting the fact that Investors in People is a business-wide initiative, not a plaque on a wall or a badge in the footer of your website. 

We’re here to make a long-term difference – a difference that’s good for society, for individuals and business.

Beth Samson, our People Lead, commented:

“In my role, I see and hear lots of content on the latest thinking in People/HR. It’s inspiring to see the innovative approaches organisations take to make work a better experience for their people. Continuous improvement is at the heart of what we do, and I love the appetite for not stopping at ‘good’ if you can achieve ‘better’. One thing never goes out of style, though when it comes to people management – look after your people, and they’ll look after your business”.

We’ve transformed since the pandemic hit

There isn’t a single business out there that hasn’t had to fight for the right to stay relevant and accessible to their customers since the pandemic struck, and we’re no different. 

We had to stay close to our customers and grow our relationships, and that’s something we’ve been doing over the past two years.

We can now be flexible when conducting assessments and reviews, which connects us to companies we might not have been able to connect with previously.

Thank you for taking the time to understand why Investors in People is still relevant in 2021; in my next exclusive, I’ll be talking about our ambitions for 2022 and beyond.

In the meantime, you can view our accreditations and understand how we help businesses invest in their people.

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