How do you create Purpose?
First and foremost, for any organisation, you need to create a clear sense of Purpose. What are we about? Why is it important? What makes us different? Every winning team is absolutely clear in their answer to these questions. It’s a uniting sense of purpose that drives employee engagement and success. Perhaps easy to say but harder to do. We believe there are three steps that are the foundation for clear purpose and direction:
Build a solid internal brand