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What makes an Outperformer?

the ability of an organisation to achieve results that are consistently better than a chosen peer group.
an organisation with a clear purpose that uses benchmarking to continually stay ahead of its peers.

You’ll find them everywhere from food and fashion to education and the arts. Outperformers are organisations that do better by every measure – from innovation and financial results to customer and employee satisfaction. 

To find out what makes them tick, Investors in People worked with research institutes professional bodies, leading management thinkers like André de Waal, and over 1000 other organisations.

We discovered that some factors – like strategy, technology and organisational structure- are less important than many people believe.

So what really matters? It’s people.
An engaged workforce is critical to performance.

Read more on how to achieve Outperformance here.

Methodology for Investors in People 2015

We took the body of academic research as our starting point. Then we combined it with our own analysis based on hundreds of case studies – in academic journals, in the reports of research institutes and professional bodies, in the publications of management consultancy firms, and the practitioner research carried out by large, global organisations.

Finally, we used crowd sourcing to test our conclusions. We worked closely with over 1000 organisations of all sizes and in all sectors to ensure that our academic findings were relevant to the needs of actual, existing organisations.

The characteristics of high-performance organisations

In 2010, André de Waal first published this important paper. He undertook a meta-analysis of 290 examples of continuous organisational success to identify key themes.

In purely financial terms, these Outperforming organisations achieved revenue growth, profitability, ROI and total shareholder return significantly above the average.

And in the area of non-financial performance…they achieved much higher customer satisfaction, customer loyalty, employee loyalty and quality of products and services than their less able counterparts.

Dr André de Waal
Academic Director HPO Center

Becoming an

Outperforming team

Sir Dave Brailsford MBA, CBE is the coach who led the British cycling team to victory in two Olympics and produced two British winners of the Tour De France within four years.

He is also recognised  for his theory of marginal gains – the philosophy that achieving a significant improvement overall can be obtained by a large number of marginal increases.  In this video, Sir Dave talks about motivation, realistic benchmarking and the characteristics of an Outperforming team.

We asked Sir Dave for his Top 5 Tips for business leaders - read them here >>