Putting people first is key to winning the war for next generation talent

Published 8th October 2018 by Marketing Department


Putting people first is key to winning the war for next generation talent

  • 84% of next generation talent in 2018 would like to work for an organisation that puts their people first
  • 60% of students leaving education this year would value career progression over salary
  • For 50%, investment in learning and development would be the biggest inducement of loyalty to an employer.

Investors in People today launched its first Talent of Tomorrow report seeking to outline the components of a job that are most important to students who completed their college or university course this year. This next generation of talent showed clear preferences on everything from career progression to job security and salary.

In addition, the survey also sought to assess the confidence with which these students were entering the job market. Interestingly, 74% of this new talent pool intended to look for a job straight away, with 66% asserting that they were confident in their chances of finding a job within 6 months of completing their courses.

Although this year’s leavers are confident in their chances of finding employment within 6 months (66%), worryingly there is visible disparity in confidence levels between men and women. Of the men who responded to IIP’s survey, 74% felt confident in their chances of a job in 6 months, compared to 62% of women.

The regional trends were also revealing. Millennials and Gen Z in Northern Ireland were most likely to say they’d rather have a clear progression route than a large starting salary (82%), compared to 65% of Millennials in the East Midlands, North East, North West and Scotland.

When asked which three components of a job offer were most important, the following three areas came out as priorities for 2018 talent:

  • Job security 52%
  • Learning & development 49%
  • Salary & career progression 36%

IIP CEO Paul Devoy said: “The findings of our latest report are clear. For 60% of the next generation talent entering the workforce this year, career progression is more important than a high starting salary and for 50%, investment in employee development will boost loyalty. With these facts, employers are now duly equipped with the tools to carve out appealing positions for the merging talent that they need to achieve their long-term objectives.”


Notes to editors:

A poll of 500 university graduates and 500 college leavers in the UK was launched in July 2018. Data was captured via an online survey carried out by research organisation One Poll. This data was then used to inform the findings presented in Talent of Tomorrow 2018 report.


About Investors in People

Investors in People is the Standard for people management. The international Standard defines what it takes to lead, support and manage people well for sustainable results.

Investors in People works with thousands of top businesses across the country, from Allianz Insurance, McDonald’s restaurants, to Brompton Bikes. With a community of thousands of organisations across 58 countries, successful accreditation against the Standard is the sign of a great employer, an outperforming place to work and a clear commitment to sustained success.


Based on a tried and tested framework and a rigorous process of assessment, organisations that meet the Investors in People Standard proudly display their accreditation to the world because they understand that it’s people that make the difference.


Download the full Talent of Tomorrow 2018 report here: http://bit.ly/TalentofTomorrow

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